Google Optimize - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Google Optimize.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Google Optimize key performance metrics.

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Websites using Google Optimize



Description of Google Optimize: Google Optimize allows you to test variants of web pages and see how they perform.

Google Optimize is used by 63.52% of websites in the A/B Testing category.

Business and Finance is the most popular main category among the websites using Google Optimize.

Business is the most popular subcategory among the websites that are using Google Optimize.

The technologies that are most often used together with Google Optimize are Open Graph, core-js, Facebook Pixel, Facebook, HSTS, Module Federation, webpack, Google Tag Manager, Google Analytics, jQuery.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Google Optimize may also be interested in using these other technologies: Microsoft Clarity, Unpkg, Microsoft Advertising, ActiveCampaign, Linkedin Insight Tag, Amazon ALB, Optimizely, Linkedin Ads, Calendly, Segment.



Top IAB Industry Verticals using Google Optimize





Top 10 technologies that are most often used together with Google Optimize



Technology% of use together with Google OptimizeWebsite
Open Graph69.78https://ogp.me
core-js63.74https://github.com/zloirock/core-js
Facebook Pixel52.43http://facebook.com
Facebook41.81http://facebook.com
HSTS37.55https://www.rfc-editor.org/rfc/rfc6797#section-6.1
Module Federation36.82https://webpack.js.org/concepts/module-federation/
webpack35.67https://webpack.js.org/
Google Tag Manager35.25http://www.google.com/tagmanager
Google Analytics30.95http://google.com/analytics
jQuery26.9https://jquery.com




Technologies that are most interesting for website using Google Optimize, as determined by our AI recommender



TechnologyAI Recommendation Score Website
Microsoft Clarity0.24https://clarity.microsoft.com
Unpkg0.23https://unpkg.com
Microsoft Advertising0.21https://ads.microsoft.com
ActiveCampaign0.18https://www.activecampaign.com
Linkedin Insight Tag0.18https://business.linkedin.com/marketing-solutions/insight-tag
Amazon ALB0.16https://aws.amazon.com/elasticloadbalancing/
Optimizely0.16https://www.optimizely.com
Linkedin Ads0.16https://business.linkedin.com/marketing-solutions/ads
Calendly0.14https://calendly.com/
Segment0.13https://segment.com


Distribution of domains using Google Optimize over IAB1 verticals











Introduction to Google Optimize

Google Optimize is a free tool offered by Google that allows website owners to test and personalize their website content. It enables users to create A/B tests and multivariate tests to determine which versions of their website are the most effective in achieving their goals. With Google Optimize, users can also personalize their website content based on user behavior, demographics, and other factors, allowing for a more tailored user experience. The tool integrates with Google Analytics and other Google products, making it easy to track and analyze test results.

Practical Applications of Google Optimize


- A/B testing of website design elements to determine optimal layout, color schemes, and messaging.
- Personalizing content and offers for different segments of website visitors based on their behavior, demographics, or interests.
- Testing different pricing strategies for e-commerce products to determine the most effective pricing levels.
- Creating and testing different versions of landing pages to optimize conversion rates for specific marketing campaigns.
- Testing different headlines, calls-to-action, and buttons on website pages to maximize clickthrough rates and engagement.
- Optimizing mobile website design and functionality to improve user experience on smartphones and tablets.
- Setting up experiments to test the impact of different website features on user engagement, such as chatbots, pop-ups, and social proof elements.

Benefits and Advantages of Google Optimize

- Allows for easy A/B testing of website content
- Helps to optimize website user experience
- Can improve website conversion rates
- Integrates with Google Analytics for more detailed insights
- Offers personalized experiences for website visitors
- Provides real-time reporting and analysis
- User-friendly interface for non-technical users
- Works with any website platform or CMS
- Offers free and paid versions for businesses of all sizes



Distribution of domains using Google Optimize over IAB2 verticals













Most popular websites using Google Optimize



WebsiteIAB category 1IAB category 2OpenRank
creativecommons.orgBusiness and FinanceEducational Content8.06
theverge.comBusiness and FinanceIndustries7.09
statista.comBusiness and FinanceIndustries6.93
vice.comVideo GamingAstrology6.63
shutterstock.comHobbies & InterestsArts and Crafts6.56
tandfonline.comBusiness and FinanceIndustries6.56
lifehacker.comFood & DrinkCookbooks6.48
gartner.comBusiness and FinanceIndustries6.28
wpengine.comBusiness and FinanceBusiness5.98
esquire.comEvents and AttractionsFashion Trends5.97




Less popular websites using Google Optimize



WebsiteIAB category 1IAB category 2OpenRank
luckybluff.comTechnology & ComputingComputing0
floralpursuits.comTechnology & ComputingComputing0
soldona.comTechnology & ComputingComputing0
hallstlouis.orgEvents and AttractionsComedy Events0
healthwatchers.comBusiness and FinanceIndustries0


Distribution of domains using Google Optimize over 1 million most popular domains
















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Distribution of domains using Google Optimize over domain ages



The average age of websites using Google Optimize is 13.2 years.

The average page rank (measure of backlink strength) of websites using Google Optimize is 2.92.











5 technologies that are less often used together with Google Optimize



Technology% of use together with Google OptimizeWebsite
AnswerDash0.0201https://www.answerdash.com
SeedProd Coming Soon0.0201https://www.seedprod.com/features/coming-soon-page-templates-for-wordpress
ThemeGrill ColorMag0.0201https://themegrill.com/themes/colormag
ColorMag0.0201https://themegrill.com/themes/colormag/
F5 BigIP0.0201https://www.f5.com/products/big-ip-services